00781nam a2200253Ia 4500 222870 BIBL 20160527200938.0 950804s1996 nyua b 001 0 eng 95037007 007052033X (alk. paper) DLC DLC DLC HF5415 .R3255 1996 658.8 20 Rapp, Stan LEMB 4359 The new maximarketing Stan Rapp, Thomas L. Collins. New York McGraw-Hill c1996. xx, 330 p. ill. 24 cm. Includes bibliographical references (p. 313-319) and index. Marketing Local 131165 Sales promotion Local 164075 Advertising LEMB 47734 Collins, Thomas L. LEMB 4360 167091 167091 0 0 0 658_800000000000000_R221N 0 evl 316836 10 10 1 2016-05-27 317985 0 658.8 R221n 80000002069212 2016-05-27 00:00:00 r:222870 z:NCC:D 6