TY  - BOOK
AU  - Husted, Stewart W.
AU  - Varble, Dale L.
AU  - Lowry, James Rolf.
TI  - Principles of modern marketing
SN  - 0205115756
AV  - HF5415 .H98 1989
PY  - 1989///
CY  - Boston, MA
PB  - Allyn & Bacon
KW  - Marketing
KW  - Local
N1  - Includes bibliographies and indexes
ER  -