Husted, Stewart W. <br/><br/>
Principles of modern marketing 
Stewart W. Husted, Dale L. Varble, James R. Lowry. 
 - Boston, MA  Allyn & Bacon  1989. 
 - xxvii, 722 p.  ill. (some col.). 
<br/><br/> Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0205115756  donacion Prof. Andres Gutierrez 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .H98 1989