TY - BOOK AU - Kotler,Philip TI - Mercadotecnia para hotelerıa y turismo SN - 9688809446 AV - TX911.3.M3 K68 1996 U1 - 647.94/068/8 PY - 1997/// PY - 1990/// CY - México PB - Prentice-Hall Hispanoamericana, S.A. KW - Hospitality industry KW - Marketing KW - Local KW - Tourism N1 - Includes bibliographical references and index ER -