Kotler, Philip, <br/><br/>
Mercadotecnia para hotelerıa y turismo 
Philip Kotler, John Bowen ; traducción: Miguel Angle Sánchez Carrión. 
 - México  Prentice-Hall Hispanoamericana, S.A.  1997.  c1990. 
 - xvii, 705 p.  ill. (some col.)  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9688809446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K68 1996 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8