TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
AU  - Mercer,David
TI  - Marketing management: text and cases
SN  - 1557866945 (hb)
AV  - HF5415.13 .C95 1997
U1  - 658.8 20
PY  - 1997///
CY  - Cambridge, Mass.
PB  - Blackwell
KW  - Marketing
KW  - Management
KW  - Local
KW  - Case studies
ER  -