Czinkota, Michael R. <br/><br/>
Marketing management  text and cases 
Michael R. Czinkota, Masaaki Kotabe, David Mercer. 
 - Cambridge, Mass.  Blackwell  1997. 
 - xxii, 675 p. 
<br/><br/><label>ISBN: </label>1557866945 (hb) 1557866953 (pbk.) 
<br/><br/><label>LCCN: </label>96013658  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C95 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8