TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larréché,Jean-Claude
TI  - Marketing management: a strategic approach with a global orientation
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0256226326 (pbk. : alk. paper)
AV  - HF5415.13 .B66 1998
U1  - 658.8 21
PY  - 1998///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -