01008nam a2200277Ia 4500 220842 BIBL 20160527200543.0 970616s1998 maua b 001 0 eng 97022528 //r98 0256226326 (pbk. : alk. paper) 0071154299 (international) DLC DLC DLC HF5415.13 .B66 1998 658.8 21 Boyd, Harper W., Local 64659 Marketing management a strategic approach with a global orientation Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. 3rd ed. Boston, Mass Irwin/McGraw-Hill c1998. xxii, 547 p. ill. 26 cm. The Irwin/McGraw-Hill series in marketing Local 178664 Includes bibliographical references and indexes. Marketing Management. Local 131165 Walker, Orville C. Local 186812 Larréché, Jean-Claude LEMB 301 165482 165482 0 0 lc 0 HF_5415_130000000000000__B66_1998 0 mbl 305610 12 12 20 2016-05-27 DonaciØn 381170 0 HF5415.13 .B66 1998 50000002146107 2016-05-27 00:00:00 r:220842 6 0 0 0 658_800000000000000_B789M3 0 abl 305612 1 1 17 2016-05-27 315660 0 658.8 B789m3 60000003075436 2016-05-27 00:00:00 r:220842 z:NCC:D 6