Boyd, Harper W., <br/><br/>
Marketing management  a strategic approach with a global orientation 
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. 
 - 3rd ed. 
 - Boston, Mass  Irwin/McGraw-Hill  c1998. 
 - xxii, 547 p.  ill.  26 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256226326 (pbk. : alk. paper) 0071154299 (international) 
<br/><br/><label>LCCN: </label>97022528 //r98 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B66 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8