TY  - BOOK
AU  - Smith, Mickey C.
TI  - Pharmaceutical marketing: strategy and cases
SN  - 0866568611
PY  - 1991///
CY  - Binghamton, NY
PB  - Haworth Press Inc.
KW  - Drugs
KW  - Marketing
KW  - Local
KW  - Pharmaceutical Industry
N1  - Includes bibliographical references and index
ER  -