Smith, Mickey C. <br/><br/>
Pharmaceutical marketing  strategy and cases 
Mickey C. Smith. 
 - Binghamton, NY  Haworth Press Inc.  1991 
 - x, 424 p.  ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0866568611  51.57 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs--Marketing.<br/>Pharmaceutical Industry