Kotler, Philip,

Strategic marketing for nonprofit organizations Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. Prentice Hall c1991. - xi, 644 p. ill.

Includes bibliographical references and indexes.

0138519323 36.00

90046176


Corporations, Nonprofit--Marketing.

HF5415 / .K6312 1991

658.8