TY - BOOK AU - Bly, Robert W. TI - Business to business direct marketing: proven direct response methods to generate more leads and sales SN - 0844232432 AV - HF5415.12 .B58 1998 PY - 1998/// CY - Lincolnwood, IL PB - NTC/Contemporary Publishing Group KW - Industrial marketing KW - Local N1 - Includes bibliographical references and index ER -