Gartrell, Richard B.

Destination marketing for convention and visitor bureaus Richard B. Gartrell. - Dubuque, Iowa Kendall/Hunt Pub. Co. c1996. - 496 p. ill. 23 cm.

"Under the auspices of the International Association of Convention & Visitor Bureaus".

Includes bibliographical references and index.

0840389787

93080021


Congresses and conventions--Handbooks, manuals, etc.
Hospitality industry--Marketing--Handbooks, manuals, etc.
Meetings--Handbooks, manuals, etc.

AS6 / .G39 1994

658.4/56