O'Sullivan, Ellen Lupia. <br/><br/>
Experience marketing  strategies for the new millenium 
Ellen L. O'Sullivan and Kathy J. Spangler. 
 - State College, Pa.  Venture Pub.  c1998. 
 - xviii, 412 p.  ill.  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0910251983 
<br/><br/><label>LCCN: </label>98086937  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Parks--Marketing.<br/>Leisure--Marketing.<br/>Recreation--Marketing.
<br/><br/><label>LC Class. No.: </label>GV182.15  / .O73 1998