TY  - BOOK
AU  - Percy, Larry.
TI  - Strategies for implementing integrated marketing communications
SN  - 0844235830
AV  - HF5415.123 .P476 1997
PY  - 1997///
CY  - Lincolnwood, Ill
PB  - NTC/Contemporary Publishing Group
KW  - Communication in marketing
KW  - Local
N1  - Includes index
ER  -