Percy, Larry. <br/><br/>
Strategies for implementing integrated marketing communications 
Larry Percy. 
 - Lincolnwood, Ill  NTC/Contemporary Publishing Group  1997. 
 - xi, 241 p.  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844235830  32.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P476 1997