TY  - BOOK
AU  - Vanden Bergh, Bruce G.
TI  - Advertising Principles: Choice, Challenge & Change
U1  - 659.1 
PY  - 1999///
CY  - Lincolnwood, IL
PB  - NTC/Contemporary Publishing Group
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references and index
ER  -