Vanden Bergh, Bruce G. <br/><br/>
Advertising Principles  Choice, Challenge & Change 
Bruce G. Vanden 
 - Lincolnwood, IL  NTC/Contemporary Publishing Group  1999. 
 - xxii, 582 p.  ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / V227a 1999