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  <titleInfo>
    <title>Marketing al reves</title>
    <subTitle>como convertir a sus anteriores clientes en sus mejores clientes</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Walther, George R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ag</placeTerm>
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    <place>
      <placeTerm type="text">Buenos Aires : McGraw-Hill</placeTerm>
    </place>
    <dateIssued>1995</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>250 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">George R. Walther</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumer</topic>
    <topic>Services</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumer</topic>
  </subject>
  <classification authority="lcc">HF5415.13 .W2518 1995</classification>
  <identifier type="isbn">9586004449</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">990127</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527200259.0</recordChangeDate>
    <recordIdentifier source="BIBL">219319</recordIdentifier>
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