McKenna, Regis. <br/><br/>
Real time  preparing for the age of the never satisfied customer 
Regis McKenna. 
 - Boston, MA  Harvard Business School Press  1997. 
 - xi, 204 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0875847943  21.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Real-time data processing<br/>Technology--Sociological aspects.
<br/><br/><label>LC Class. No.: </label>HF5548  / .M365 1997