TY  - BOOK
AU  - De Bonis, Nicolas J.
AU  - Peterson, Roger S.
TI  - The AMA handbook for managing business to business marketing communications
SN  - 0844235954
AV  - HF5415.1263 .D43 1997
PY  - 1997///
CY  - Lincolnwood, IL
PB  - NTC/Contemporary Publishing Groups
KW  - Industrial marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index; Includes bibliographical references and index
ER  -