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  <titleInfo>
    <nonSort>The</nonSort>
    <title> AMA handbook for managing business to business marketing communications</title>
  </titleInfo>
  <name type="personal">
    <namePart>De Bonis, Nicolas J.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Peterson, Roger S.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Lincolnwood, IL</placeTerm>
    </place>
    <publisher>NTC/Contemporary Publishing Groups</publisher>
    <dateIssued>1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>372 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Nicolas J. De Bonis, Roger S. Peterson.</note>
  <note>Includes bibliographical references and index.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Industrial marketing</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HF5415.1263 .D43 1997</classification>
  <identifier type="isbn">0844235954</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">981023</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527200035.0</recordChangeDate>
    <recordIdentifier source="BIBL">217965</recordIdentifier>
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