De Bonis, Nicolas J. <br/><br/>
The AMA handbook for managing business to business marketing communications 
Nicolas J. De Bonis, Roger S. Peterson. 
 - Lincolnwood, IL  NTC/Contemporary Publishing Groups  1997 
 - 372 p. 
<br/><br/>Includes bibliographical references and index. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844235954  39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .D43 1997