Hiebing, Roman G. <br/><br/>
How to write a successful marketing plan  a disciplined and comprenhensive approach 
Roman G. Hiebing, Scott W. Cooper. 
 - 2nd ed. 
 - Lincolnwood, IL  NTC/ Contemporary Publishing Groups  1997. 
 - xxxiv, 510 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844232025  79.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.<br/>Business planning--Handbooks, manuals, ect.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H52 1997