TY  - BOOK
ED  - Primary Research Firm
TI  - Marketing the college
SN  - 1574400150 (pbk.)
PY  - 1998///]
CY  - [New York]
PB  - Primary Research Group
KW  - Education, Higher
KW  - United States
KW  - Marketing
KW  - LEMB
N1  - Title from cover
ER  -