TY  - BOOK
AU  - Schultz, Don E.
TI  - From Advertising to Integrated Marketing Communications: (VHS)
PY  - 1993///
CY  - Lincolnwood, IL
PB  - NTC Business Videos.
KW  - Advertising
KW  - LEMB
KW  - Administracion de empresas
KW  - Local
KW  - Communications
N1  - Material disponible en Audiovisual
ER  -