Ortega Martínez, Enrique. <br/><br/>
Diez temas master de marketing 
Enrique Ortega Martínez 
 - Madrid  Pirámide  c1993. 
 - 231 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8436807340  19.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies.