01048nam a2200301Ia 4500 215946 BIBL 20160527195706.0 930122s1991 mx a 000 0 spa d 9684228724 (OCoLC)27308755 HDL HDL PL# spa eng PUXA 659.1 Hig Higgins, Dennis. Local 110702 Art of writing advertising. Spanish El arte de escribir publicidad [entrevistados por] Dennis Higgins ; traducción, Isaac Dorfsman Figueroa. 1a ed. México McGraw-Hill/InterAmericana de México 1991. 139 p. ill. 22 cm. Portfolio de la publicdad Local 152748 "Conversaciones con William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves."--p. [5]. Translation of: The art of writing advertising. Advertising LEMB 47734 Marketing. Bernbach, Bill. Local 60492 161642 161642 0 0 ddc 0 659_100000000000000_H636A_E 0 abl 279394 1 1 17 2016-05-27 310326 1 659.1 H636a E 60000002010350 2017-03-02 00:00:00 2017-02-15 r:215946 z:NCC:D 6