@book{161642,
	author = {Higgins, Dennis. and Bernbach, Bill.},
	title = {El arte de escribir publicidad},
	publisher = {McGraw-Hill/InterAmericana de México},
	year = {1991.},
	series = {Portfolio de la publicdad},
	address = {México},
	edition = {1a ed.},
	note = {"Conversaciones con William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves."--p. [5].}
}