Schulberg, Pete. <br/><br/>
Publicidad radiofonica 
Bob Schuberg ; traduccion : Angel Carlos Gonzalez Ruiz. 
 - 1a ed. en espanol. 
 - Mexico  McGraw-Hill  c1992. 
 - xvi, 297 p.  21 cm. 
 - Portfolio de la publicidad .
<br/><br/> Translation of: Radio advertising : the authoritative handbook, 1st ed., c1989.  Includes index. 
<br/><br/><label>ISBN: </label>970100034X  12.33 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising