@book{161641,
	author = {Schulberg, Pete.},
	title = {Publicidad radiofonica},
	publisher = {McGraw-Hill},
	year = {c1992.},
	series = {Portfolio de la publicidad},
	address = {Mexico},
	edition = {1a ed. en espanol.},
	note = {Translation of: Radio advertising : the authoritative handbook, 1st ed., c1989.}
}