Davis, Joel <br/><br/>
Advertising research  theory and practice 
Joel J. Davis. 
 - Upper Saddle River, NJ  Prentice Hall  c1997. 
 - xxiv, 695 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132218135 
<br/><br/><label>LCCN: </label>96045163  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Advertising--Research--United States.
<br/><br/><label>LC Class. No.: </label>HF5814  / .D38 1997 
<br/><br/><label>Dewey Class. No.: </label>659.1/072