00829nam a2200241Ia 4500 212523 BIBL 20160527195122.0 960507s1996 mx 001 0 spa d 9701009297 HF5827.2 .T7618 1996 659.111 20 Trout, Jack. Local 181684 El nuevo posicionamiento lo mas reciente sobre la estrategia del negocio #1 del mundo Jack Trouth. México McGraw-Hill 1996. 173 p. 24 cm. Includes index. Translation of: The new positioning : the latest on the world's #1 business strategy. Positioning Advertising. Local 152842 Advertising Rivkin, Steve 1947- Local 160232 Ries, Al. Positioning. Local 159540 158976 158976 0 0 lc 0 HF_5827_200000000000000__T7618_1996 0 mbl 261065 12 12 20 2016-05-27 Boriken 15.00 306547 1 HF5827.2 .T7618 1996 50000001835395 2019-04-12 00:00:00 2019-03-28 r:212523 z:NCC:D 6