Contemporary cases in consumer behavior 
Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk. 
 - 4 th ed. 
 - Harbor Drive, Orlando  Dryden Press  1993. 
 - xiii, 526 p.  ill., maps ; 24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030970385  45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B5 1993