TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen,Ilkka A.
TI  - Global marketing
T2  - The Dryden Press series in marketing
SN  - 0030106494
AV  - HF1416 .C948 1996
PY  - 1996///
CY  - Harbor Drive, Orlando
PB  - The Dryden Press
KW  - Export Marketing
KW  - LEMB
N1  - Includes bibliographical references and index
ER  -