Czinkota, Michael R. <br/><br/>
Global marketing 
Michael R. Czinkota, Ilka A. Ronkainen. 
 - Harbor Drive, Orlando  The Dryden Press  1996. 
 - 648 p.  ill. (some col.) ; c26cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030106494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .C948 1996