TY  - BOOK
AU  - Churchill, Gilbert A.
TI  - Basic marketing research
SN  - 0030983673
AV  - HF5415.2 .C49 1996
PY  - 1996///
CY  - Fort Worth, Tx
PB  - The Dreyden Press
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references and index
ER  -