Churchill, Gilbert A. <br/><br/>
Basic marketing research 
Gilbert A. Churchill, Jr. 
 - 3 ed. 
 - Fort Worth, Tx  The Dreyden Press  1996. 
 - xvii;863 p.  ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030983673  45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C49 1996