TY  - BOOK
AU  - Parente, Donald.
AU  - Marra,James.
AU  - Barban, Arnold.
AU  - Berh, Bruce Vauden.
TI  - Advertising campaign strategy: a guide to marketing communication plans
SN  - 0030128986
AV  - HF 5837 .A38 2006
CY  - Harbor Drive, Orlando
PB  - The Dryden Press, 1996.
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references and index
ER  -