a guide to marketing communication plans Parente, Donald. Marra,James. Barban, Arnold. Berh, Bruce Vauden. text flu Harbor Drive, Orlando The Dryden Press, 1996. monographic eng xx; 363 p. Donald Parente, Bruce Vauden Bergh, Arnold Barban and James Marra. Includes bibliographical references and index. Advertising HF 5837 .A38 2006 0030128986 970923 20160527195053.0 212219