00782nam a2200217Ia 4500 212219 BIBL 20160527195053.0 970923|1997||||flu|||||||||||||| ||eng|d 0030128986 45.00 HF 5837 .A38 2006 Advertising campaign strategy a guide to marketing communication plans Donald Parente, Bruce Vauden Bergh, Arnold Barban and James Marra. Harbor Drive, Orlando The Dryden Press, 1996. xx; 363 p. Includes bibliographical references and index. Advertising LEMB 47734 Parente, Donald. Local 147635 Marra,James. Local 131330 Barban, Arnold. Local 57645 Berh, Bruce Vauden. Local 60260 158735 158735 0 0 lc 0 HF_5837_000000000000000__A38_2006 0 mbl 259573 12 12 20 2016-05-27 39.75 306218 0 HF 5837 .A38 2006 50000002067873 2016-05-27 00:00:00 r:212219 z:NCC:D 6