Advertising campaign strategy  a guide to marketing communication plans 
Donald Parente, Bruce Vauden Bergh, Arnold Barban and James Marra. 
 - Harbor Drive, Orlando  The Dryden Press, 1996. 
 - xx; 363 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030128986  45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5837  / .A38 2006