TY  - BOOK
AU  - 
TI  - La sexta generaciÃ³n del marketing: el sÃ­ndrome del camaguro
SN  - 9586003116
PY  - 1995///
CY  - SantafÃ© de BogotÃ¡
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
KW  - Data base marketing
N1  - Includes bibliographical references (p. [305]-307)
ER  -