00826nam a2200241Ia 4500001000700000003000500007005001700012008004100029020001500070040000900085050002400094082001400118100002100132240010100153245014700254260003200401300001500433504004100448650002100489650002700510650002200537700002500559212028BIBL20160527195036.0910918r1991||||mx a     b    001 0 spa    a9684228791  aJ.M.10aHF5415b.R3247 199100a658.82201 aRapp, Stan2LEMB14aThe great marketing turnaround : the age of the individual, and how to profit from it.lSpanish.13aEl gran giro de la mercadotecniabla era del individuo y cómo beneficiarse con ellacStan Rapp, Tom Collins ; traducción: Roberto A. Haas.  aMéxicobMcGraw-Hillc1991  avi, 480 p.  aIncludes bibliographical references. 0aMarketing2Local 0aSales promotion2Local 0aAdvertising2LEMB1 aCollins, Tom.2Local