<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Ganadores del maximarketing</title>
    <subTitle>el nuevo poder preocuparse y atreverse!</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Beyond MaxiMarketing : the new power of caring and daring. Spanish</title>
  </titleInfo>
  <name type="personal">
    <namePart>Rapp, Stan</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Collins, Thomas L.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>c1994</dateIssued>
    <dateIssued encoding="marc">1994</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxix, 353 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Stam Rapp, Thomas L. Collins; traducción: Lic. Roberto A. Haas</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sales promotion</topic>
    <topic>Case studies</topic>
  </subject>
  <classification authority="lcc">HF5415 .R3245 1994</classification>
  <classification authority="ddc" edition="20">658.8</classification>
  <identifier type="isbn">9701005155</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">930820</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527195036.0</recordChangeDate>
    <recordIdentifier source="BIBL">212027</recordIdentifier>
  </recordInfo>
</mods>
