TY  - BOOK
AU  - Quelch, John A.
AU  - Dolan, Robert J.
AU  - Kosnik, Thomas J.
TI  - Marketing management: text and cases
T2  - Irwin series in marketing
SN  - 0256109559
AV  - HF5415.13 .Q45 1993
PY  - 1993///
CY  - Chicago, IL
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Local
KW  - Case studies
N1  - Includes index
ER  -