Quelch, John A. <br/><br/>
Marketing management  text and cases 
John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. 
 - Chicago, IL  Irwin  c1993. 
 - Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256109559  70.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .Q45 1993