TY  - BOOK
AU  - Johnson, William C.
AU  - Chvala, Richard J.
TI  - Total quality in marketing
T2  - The St. Lucie Press total quality series
SN  - 1884015131
AV  - HF5415.13 .J587 1997
PY  - 1997///
CY  - Fl
PB  - St. Lucie Press
KW  - Total quality management
KW  - United States
KW  - Marketing
KW  - Management
KW  - Local
ER  -